14 July, 2016

Chanel - Mademoiselle Privé Exhibition

Another great exhibition I went to last year was the Chanel Mademoiselle Privé exhibition at the Saatchi Gallery which was curated by Karl Largerfield and focused on the influence and history of Coco Chanel founding the house and the signature motifs that she created.

This exhibition was in stark contrast from the Louis Vuitton Exhibition which was focusing on the future of the brand with Nicolas Ghesquiere at the helm. This exhibition focused on the history of the iconic brand, it's creator and how it came to be and what it still stands for today. Like the iconic Rue Cambon staircase that Coco held here first catwalk collections on and sat at the top watching in the reflection of the mirrors.
And where it all started out as a hat store.

her love affair with Scottish heritage.

And the icons she created that we still associate with the brand today. Like pearls.
Black & White

and the classic Chanel chain.

One of her most famous creations is of course No.5.
This room was incredible! these pods would open at random times around the room, each one filled with a different ingredient in the perfume.
It reminded me of the inventing room in Charlie and the chocolate factory.
One of the most signifying scents in No.5 is the aldehyde, it was one of the first fragrances at the time to use this synthetic ingredient.

If I was being a cynic I would say this whole exhibition was simply a glorified advertising campaign for No.5, there wasn't a whole lot else to the exhibition to be honest.
But it was a beautiful world to be immersed in and I did enjoy the exhibition.
These Chanel slot machine were certainly a fun gimmick that could have only been thought up by Karl himself.
There were also these fantastic work shops on the top floor that you could book into.

I wish I had been able to the perfume one it certainly looked like a lot of fun.